David ColettoGenerational Trends and Public Opinion Keynote Speaker

From Plenty to Scarcity: The New Paradigm of the Consumer, Workplace, and Political Marketplace

In this data-filled, engaging presentation, Dr. David Coletto, one of Canada’s top pollsters and CEO of Abacus Data, breaks down the transformative shifts we’re experiencing in consumer behaviours and public opinion.
Through his expert analysis, derived from polling thousands of Canadians weekly, Coletto provides an incisive look at the current socio-economic landscape shaped by the growing challenges in accessing essential services like healthcare, housing, food, and energy, and unveils how a burgeoning scarcity mindset is reshaping expectations and behaviours across Canada.
With a career informed by asking thousands of Canadians, hundreds of questions every week, Coletto brings a unique blend of analytical rigour and engaging storytelling to his presentations. He explores the rise of zero-sum thinking and its profound effects on consumer decision-making and societal values. This session will not only offer a deep dive into the data but also connect these insights with broader implications for your audience, their sector, and the world around them.

Key learning objectives include:

• Understand the emerging scarcity mindset: Gain insights into how and why Canadian consumer expectations are shifting towards a scarcity mindset and the impact this has on their behaviour.
• Analyze the influence of zero-sum thinking: Explore how zero-sum thinking is influencing consumer behaviour and decision-making, providing a new lens through which to view market dynamics.
• Strategize for impact: Learn how to adapt your strategies to effectively engage with consumers and stakeholders in a landscape marked by increased scarcity and competition.

This keynote will equip attendees with the knowledge to not only understand but also effectively respond to the evolving needs and challenges of today’s consumers.

Leading Through a Generational Revolution

Go beyond stereotypes to the motivations, priorities, and realities of Canada’s younger generations.

Dr. David Coletto, one of Canada’s top pollsters and a leading voice on generational change, provides an illuminating, data-inspired keynote presentation on leading through a generational revolution and the nuances of generational shifts impacting today’s workplace.

Coletto will delve into the core of what drives Generations Z and Millennials — groups that are swiftly redefining norms in business and society — to uncover the distinct aspirations, values, and challenges of these younger generations, offering invaluable insights for today’s leaders. As the founder and CEO of Abacus Data, a leading research firm, his presentation is grounded in nearly 15 years of research, interviews, and surveys involving thousands of Canadians each week.

This talk moves beyond common stereotypes to provide a detailed, data-driven examination of the generational changes influencing team dynamics and leadership strategies. From exploring what motivates younger employees to dissecting their views on work-life integration, Coletto uses exclusive, cutting-edge data not available elsewhere to illuminate the critical differences and surprising similarities among the generations.

Whether you are leading a multinational corporation, a dynamic non-profit, or a major labour union, this presentation will equip you with the understanding needed to effectively guide and inspire a multigenerational team. Coletto’s experience working with a myriad of organizations across Canada and the United States ensures that the insights provided are both broad-reaching and deeply relevant.

Key learning objectives include:

• Understand the key motivators and values of Millennials and Gen Z to foster a collaborative and responsive workplace environment.
• Identify strategies to bridge generational gaps within teams, enhancing communication and operational efficiency.
• Leverage exclusive data to predict emerging trends and adapt leadership styles accordingly, ensuring sustained organizational growth and innovation.