Elliotte Friedman
CBC Sports Reporter

Elliotte Friedman is a highly respected sports broadcaster, analyst, and motivational speaker known for his deep insight, sharp wit, and ability to translate the world of professional sports into lessons for leadership, resilience, and success. He is currently a reporter for CBC’s Hockey Night in Canada, and has covered four Olympic Games, the World Series, and every Stanley Cup since 1998.
His widely-read blog series “32 Thoughts” has become essential reading for hockey fans and insiders alike, offering candid, informed commentary on the sport. With years of access to coaches, players, and behind-the-scenes moments, Elliotte draws out the stories that teach us what works, what doesn’t, how to prepare, and how to perform under pressure.
At events, Elliotte weaves personal anecdotes, sports narratives, and practical takeaways to challenge audiences to rethink worry, decision-making, leadership, and commitment—not only in sport, but in life and business.
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Speaking Topics
Success: What Works, What Doesn't
What are the real ingredients of sustained success? Drawing from his career covering elite sports, Elliotte breaks down the strategies, habits, and mindsets that separate consistent performers from the rest.
Is It Worth Your Worry? Choosing Your Battles on the Road to Victory
How do you decide which challenges deserve your attention and which don’t? Elliotte explores the art of selective focus, prioritization, and emotional resilience in high-stakes environments.
Building a Winning Team
From locker rooms to boardrooms, the dynamics of high-performing teams are universal. Elliotte examines what makes a team excel—culture, communication, trust—and how you can foster those conditions in your organization.
Q&A for Elliotte Friedman
How can I check Elliotte Friedman’s availability or request a quote?
To check Elliotte Friedman’s availability or request a custom quote, please contact ProSpeakers directly. The team will review his schedule, discuss your event goals, and provide pricing based on audience, location, and format.
Where does Elliotte Friedman usually travel from?
Elliotte Friedman is based in Canada and travels nationally and internationally for speaking engagements.
Which subjects does Elliotte Friedman typically speak on at events?
Elliotte speaks on success, decision-making, leadership, team dynamics, and resilience under pressure. His sports background offers a compelling lens through which audiences can revisit challenges in business, sport, and life.
How much does it cost to book Elliotte Friedman for a keynote?
Please contact us for an accurate quote tailored to your event. His fees vary depending on presentation length, customization, and travel needs.
What factors influence Elliotte Friedman’s speaking fee?
Fees are influenced by presentation format (keynote, workshop, fireside chat), audience size, level of customization, and travel logistics.
Are travel expenses included in Elliotte Friedman’s fee?
No. Travel costs—such as airfare, hotel, transport, and meals—are quoted separately.
What does a standard keynote presentation from Elliotte Friedman look like?
A typical keynote lasts 45–60 minutes, often followed by a Q&A. Elliotte combines storytelling, humour, and insights from the sports world to deliver lessons that resonate across industries.
Is Elliotte Friedman available for workshops or panel discussions?
Yes. He is available for panel discussions, fireside chats, virtual events, or shorter sessions depending on client needs.
Can Elliotte Friedman customize his presentation for our audience?
Absolutely. His topics are flexible and can be adapted or combined to align with your event’s theme, industry, or audience.
What are some of Elliotte Friedman’s notable roles and accomplishments?
He is a long-standing reporter for Hockey Night in Canada, author of the “30 Thoughts” blog series, and a veteran sports journalist with extensive experience covering lacrosse, the Stanley Cup, the Olympics, and more.
How far in advance should we book Elliotte Friedman?
We recommend contacting us at least three to six months ahead to ensure his availability.
How do we book Elliotte Friedman for our event?
To book Elliotte Friedman, please contact Heather at ProSpeakers.com:
Email: [email protected]
Phone: 416 420 4525


