JJ Brun

The retired spy

JJ Brun—also known as “The Retired Spy”—is a globally recognised human-behaviour expert, communication strategist and keynote speaker whose unique background brings rare insight into how people feel, think and act. Before transitioning into the corporate world, JJ spent more than 15 years serving in the intelligence branch of the Canadian Armed Forces, operating in complex and high-stakes environments. During this time he mastered how to build trust, influence behaviour, read people and elicit cooperation—even in hostile or chaotic contexts.

With more than 30 years of studying and working in human behaviour, JJ now guides audiences across three continents and dozens of industries. He utilises models such as DISC (Four Temperaments) and Neuro-Linguistic Programming (NLP) to help leaders and teams decode human capital, shape culture, gain buy-in and navigate change with clarity and purpose. His experience as a former intelligence operative gives him credibility and a compelling voice that translates into relevance for business, government, education and not-for-profit sectors.

JJ’s presentations are grounded in real stories—from conflict zones, field operations and high-pressure dynamics—and paired with actionable frameworks that help participants connect, communicate and succeed. Whether working one-to-one with executive teams or addressing large conferences, his blend of authenticity, humour and insight makes him a sought-after speaker for audiences looking to improve collaboration, performance and influence.

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Speaking Topics

Making Sense of the People Puzzle in Times of Change

In this keynote, JJ Brun helps audiences understand the underlying dynamics of how people feel, think and act—especially during periods of disruption, transformation and uncertainty. He offers tools to read behavioural patterns, adapt communication styles and ensure no one gets left behind as teams evolve.

Presenting Ideas and Gaining Buy-In: Communicate with Impact

Great ideas often fail not for lack of merit but for lack of connection. JJ reveals why audiences say “no” to good ideas, and shows presenters how to reframe, adapt and deliver messages that win support. Ideal for leaders, sales teams and change agents looking to elevate their influence.

Especially for Elected Officials

A big challenge for elected officials and municipal staff is getting other councillors and staff to buy-in and support their ideas and proposals. If you have ever had a great idea shot-down, you will appreciate what this means.

Targets: Municipal politicians and municipal staff, school trustees

How to Successfully Navigate Hostile Environments Using the ‘F’ Word

Drawing from his intelligence-background, JJ uses the concept of the ‘Environmental Hostility Spectrum’ and explains how to apply the “F”-word—FOCUS—to navigate difficult conversations, high-risk situations and conflict zones with confidence and clarity. Applicable in business, negotiation and leadership contexts.

The Coaching Advantage: Decoding Human Capital for High-Performing Teams

Outstanding teams operate on culture, trust and communication. From expeditions into remote zones to corporate boardrooms, JJ shares how leaders can adopt a coaching mindset, read behavioural cues, resolve conflict and unlock collective performance.

Q&A for J.J. Brun

How can I check JJ Brun’s availability or request a quote?

To check JJ Brun’s availability or request a tailored quote, please contact ProSpeakers directly. The team will review his schedule, discuss your event needs, and provide detailed pricing based on your audience, location, and format.

Where does JJ Brun usually travel from?

JJ Brun is based in Ottawa, Ontario, and travels across Canada and internationally for speaking engagements, workshops, and corporate training.

Which subjects does JJ Brun typically speak on at events?

JJ speaks on communication, human behaviour, leadership, team dynamics, and managing change. Drawing from his military intelligence experience, he helps audiences decode human interaction and apply behavioural insight to real-world challenges.

How much does it cost to book JJ Brun for a keynote?

Please contact us for an accurate quote tailored to your event’s location, audience, and format. His fee varies depending on presentation length, customisation, and travel requirements.

What factors influence JJ Brun’s speaking fee?

Variables affecting his fee include presentation length, audience size, travel logistics, and event type — keynote, workshop, or leadership seminar. ProSpeakers works with you to create a package aligned with your objectives and budget.

Are travel expenses included in JJ Brun’s fee?

No, travel costs are quoted separately. These typically include airfare, hotel accommodations, ground transportation, and per diem, depending on the event location.

What does a standard keynote presentation from JJ Brun look like?

A typical keynote lasts approximately 45–60 minutes, followed by a 15-minute audience Q&A. JJ blends storytelling, practical behavioural tools, and engaging visuals to ensure participants leave with actionable strategies.

Is JJ Brun available for workshops or panel discussions?

Yes. JJ offers workshops, breakout sessions, and panel discussions tailored to leadership, communication, and team performance. He also delivers multi-day training sessions for organisations looking to deepen behavioural insight and culture alignment.

Can JJ Brun customise his presentation for our audience?

Absolutely. JJ works closely with event organisers to tailor his presentation to your audience’s industry, objectives, and challenges. Each session is designed to be relevant, interactive, and results-driven.

What are some of JJ Brun’s notable past speaking engagements?

JJ has presented to major organisations including the Department of National Defence, Shared Services Canada, and Elite Construction. His expertise has benefited corporate teams, government agencies, and leadership associations around the world.

How far in advance should we book JJ Brun?

We recommend reaching out three to six months in advance to ensure availability, especially for custom workshops or large conferences.

How do we book JJ Brun for our event?

To book JJ Brun for your next event, please contact Heather at ProSpeakers.com:
Email: [email protected]
Phone: 416-420-4525