Scott Stratten

For too long, marketing has relied on tactics that feel pushy, outdated, and insincere. Scott Stratten challenges that status quo. Known as the “UnMarketer,” Stratten is a leading authority on viral, social, and authentic marketing, showing audiences how to break free from tired approaches and instead connect with customers in meaningful ways. With real-life case studies, humour, and sharp insights, he teaches organizations how to attract, engage, and retain the right people by rethinking the way they communicate.

Stratten’s career path is as diverse as it is impressive. He has been a music industry marketer, a national sales training manager, an HR professional, and a college professor. He later ran one of the world’s most successful viral video agencies before dedicating his focus to keynote speaking. Today, as president of UnMarketing, he helps global brands like Walmart, PepsiCo, Adobe, IBM, Microsoft, Cirque du Soleil, and Saks Fifth Avenue navigate disruption and build trust in an era when authenticity matters most.

A bestselling author, Stratten has co-written six business books with his longtime collaborator Alison Stratten, including UnBranding: 100 Branding Lessons for the Age of Disruption and his forthcoming title, UnLeadership: Make Building Relationships Your Business. His thought leadership has also appeared in the Wall Street Journal, USA Today, Huffington Post, Entrepreneur Magazine, Inc.com, Fast Company, and CNN.com.

With a reputation for mixing humour, honesty, and actionable advice, Stratten has become one of the most sought-after keynote speakers in marketing and leadership. Whether he’s unpacking the power of authenticity, the importance of customer experience, or the pitfalls of outdated practices, his message resonates with audiences who are ready to transform the way they think about business.

UnLeadership: Leading for Tomorrow, Today

In today’s era of disruption, leadership demands more adaptability, empathy, and innovation than ever before. In his trademark blend of humour and storytelling, Scott Stratten equips leaders with actionable tools to thrive in uncertain times. Audiences will learn how to build stronger team connections, foster resilience, and create inclusive cultures where multi-generational workforces flourish. With practical strategies for handling challenges—from problem customers to organizational change—this keynote inspires leaders to embrace authenticity, flexibility, and vision.

Key Takeaways:

• The #1 leadership trait for the future.
• Building team trust and connection.
• Turning challenges into growth opportunities.
• Leading with authenticity across generations.

UnMarketing: Stop Marketing, Start Engaging

Traditional marketing tactics no longer work in an era where customers demand authenticity. In this high-energy session, Scott Stratten shows how to replace tired strategies with relationship-driven engagement. Using real-world case studies, he demonstrates how to create meaningful brand communities, manage online reviews with integrity, and keep authenticity at the heart of your message. Audiences leave with practical tools to connect more deeply with customers and drive long-term loyalty.

Key Takeaways:

• Building authentic brand communities.
• Managing online reviews with confidence.
• Sales enablement through engagement.
• Keeping integrity at the core of marketing.

Content is King (and Queen)

With millions of podcast downloads and viral content viewed worldwide, Scott Stratten has mastered the art of creating content that connects. In this keynote, he reveals behind-the-scenes strategies for content creation, distribution, and optimization. From live video to podcasts, writing to social platforms, audiences discover how to craft content that resonates, spreads, and builds loyal communities both internally and externally.

Key Takeaways:

• The future of live video, Zoom, and hybrid content.
• Content creation strategies for all formats.
• Distribution techniques for maximum reach.
• How to create content that truly engages.